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When you hear the word “creatives”, you might immediately think of 20- or 30-somethings. They are classed as young “color-outside-the-lines” right-brain “think-outside-the-box” sorts of folks…who sometimes make the rest of us nuts. You might think of the artists, writers, and musicians out there. However, in truth, creatives include all those people who solves problems, including the ones who set up problems and then solve them. They are the inventors, the entrepreneurs, the designers, the planners who have the capacity to make our lives better…to even make the world better.
Hanneke Siebelink (of LeadershipWatch) just wrote a piece on the top skills of the future. She pointed to a graphic from the World Economic Forum which showed, over the course of 5 years, how creativity will jump from #10 to #3 in a Top 10 Skills List.
Photo Credit: WEForum.org
What does that sort of creativity entail? Is creativity alone enough?
Richard Florida wrote extensively on this in his book The Rise of the Creative Class. He defines the Creative Class as “people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology, and new creative content.” – Business Insider
Writer Jeff Goins also defines “creatives”:
A creative is an artist. Not just a painter or musician or writer. She is someone who sees the world a little differently than others.
A creative is an individual. He is unique, someone who doesn’t quite fit into any box. Some think of creatives as iconoclasts; others see them as rebels. Both are quite apt.
A creative is a thought leader. He influences people not necessarily through personality but through his innate gifts and talents.
As fascinating as Florida’s writing is, I disagree with his premise that creatives are their own class of people, because I believe it’s within any of us to develop our capacity for creativity. Those of us who might be suspect of Florida’s promotion of the Creative Class would do well to read the critiques of his thinking (this and also this are excellent).
When people in our communities or workplaces class themselves as distinctively creative, they tend to operate in a tribal fashion. These tribes may even be quite diverse, but too often, I believe, they operate to satisfy their own needs and desires rather than that of the larger workplace or community. Thus in the workplace, decision-making is made by the few like-minded thinkers, that tribe of influential creatives. And communities? Where such a population of creative, expansive thinkers could enhance the appeal and value of a neighborhood, too often, , and communities can steer in the direction of gentrification, becoming less inclusive, making housing less accessible even for those who were there before.
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My bias in how creatives work best is in community – not just a tribe of creatives, but in a community of folks with other giftings, other strengths,and other history.
However, all that being said, I do love the increasing view that creatives add value to any enterprise. My husband, for many years, was a research chemist who developed new products and was awarded several patents for his company. Even today, outside the chemical industry, he continues to be creative in thinking through new pathways toward solving problems, getting to goal, and developing personnel.
Even Florida in his revised and updated book recommends a compact dealing with creatives. His first (of 6 principles) is: Invest in Developing the Full Human Potential and Creative Capabilities of Every Single Human Being. It’s somewhat grandiose but it’s a worthy goal. Having this principle in play would promote a workforce where employees are encouraged to always be thinking and engaged in both today’s work and what changes must be made for the future.
Along these same lines, I love Howard Gardner’s Five Minds for the Future:
Photo Credit: Slideshare
As creatives are sought after more and more in our workplaces (om both private and public sectors), I hope we also encourage them to build strengths in other areas of their thinking (or mindfulness). For those colleagues of ours who might not consider themselves creative, we need to communicate across organizations as to their value as well. This would include our creatives to gain from what other bring to the table.
I would like to think that I’m a creative…in ways, maybe, born out of time. Early on in my career, I had the privilege of working as a team with other colleagues in developing and implementing cancer care in a small town in the Southeast. It was thrilling for me to be part of such an innovative and comprehensive system of care where we could actually plan and dream for the future.
Three of us, in particular, worked as creatives in community. I was a content specialist and idea person. Kay was the nurse manager who brought vision and authority to the task. Kathy was a clinician with steely resolve and the determination to take the ideas to completion. We were a force to be reckoned with…just saying.
We all have different giftings and strengths. My influence was helpful but Kay’s authority settled matters. My ideas were large and lofty (sometimes), and Kathy’s keenness for how to make those ideas work were what brought them into reality.
That’s how creatives work in community. I think of top skills for the future that “in community” piece would be essential for creatives who want to make a lasting difference…not just for their own purposes at work but for the benefit of the larger community.
A hugely successful example of this is the work culture and philosophy of Pixar & Disney Animation which I wrote about here.
Daan Roosegaarde in Siebelink’s article talks about creativity in community: “There are two ways to turn an idea into reality. You can play bowling, or you can play ping pong. The old way, at least that is what I think, is bowling. You have that ball in your hand and it’s so big, it is so heavy, it shines so beautifully. Then you throw that bowling ball and pray it will hit target.
I no longer believe this is a good way to create and innovate. I believe in playing ping pong: you take a tiny little ball, not expensive, and there you go: poek poek poek poek … and you create something together. And THAT is nice, this is how I create, this is how I learn.”
Bring on these kinds of creatives any day!
Skills of the Future: The Best Expert Advice on Creativity
The Rise of the Creative Class — Revisited (Revised and Expanded) by Richard Florida
The Creative Compact – Richard Florida – Huffington Post
Creativity – the Unique Soft Skill – Slideshare
6 Ways to Make Your Leadership and Workplace Fun Again
Creativity, Inc. – Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull
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